Can any of you take a stab at connotation?

How about using Nike's "swoosh" symbol and slogan "Just do it" as examples of "denotation" and "connotation" respectively?

What does the "swoosh" symbol denote?

What is the connotation of "Just do it"?

The kids know what "Just do it" connotes ... but it may not have the same connotation for them as it does for us.