From the Associated Press story recently published in The New York Times -- Oh, and do note the exemptions noted near end of story.

WASHINGTON (AP) -- People pestered by telemarketers can
start signing up Friday for a national do-not-call list
intended to block most phone sales pitches.

Consumers can register for the free government service by
visiting the Web site http://www.donotcall.gov. Telephone registration using a toll-free number - 1-888-382-1222 -- is available in states west of the Mississippi River, including Minnesota and Louisiana, the Federal Trade
Commission said. Nationwide registration should be
available by July 7.
The national registry, an FTC project more than a year in
the making, was being inaugurated Friday at a White House
ceremony led by President Bush.
The list will block about 80 percent of telemarketing
calls, FTC Chairman Timothy Muris said. ``People own their homes and their phones and now they will have a choice about whether they want the calls,'' Muris said in an interview.

Telephone registration is being done in stages to ensure
the system can handle the volume of calls expected, the FTC
said. The commission expects up to 60 million phone numbers
to be registered in the first year.

``I think this has been a complaint of consumers for a very
long time,'' Federal Communications Commission Chairman
Michael Powell said on NBC's ``Today.'' ``This is a day
they've awaited for a long time.''

People who sign up this summer should see a decrease in
telemarketing calls after the FTC begins enforcing the
do-not-call list on Oct. 1, said Muris, who joined Powell
on NBC.

``We are going to assign dozens of people to enforce this
very important rule,'' Muris said.

Registrations will have to be renewed every five years.

On the Web site, people will have to provide the phone
number they want protected and an e-mail address to receive
confirmation. Consumers calling the toll-free number will
have to call from the telephone number they want to
register.

Telemarketers attempt up to 104 million calls every day,
according to the FCC.

The industry has said the registry will devastate their
business and has sued the FTC, saying the program amounts
to an unlawful restriction on free speech.

The FCC voted 5-0 Thursday to add its authority to the
do-not-call list, blocking telemarketing calls from within
a state -- the FTC could only police interstate calls --
and from industries whose calls the agency regulates,
including airlines, banks and telephone companies.

Of the states with do-not-call lists, 13 plan to add their
lists of 8.1 million numbers to the national registry this
summer, three have legislation pending to allow them to
share, and 11 will not share the information, the FTC said.
Consumers on state lists added to the national one need not
register again.

Beginning in September, telemarketers will have to check
the list every three months to see who doesn't want to be
called. Those who call listed people could be fined up to
$11,000 for each violation. Consumers would file complaints
to an automated phone or online system.

Exemptions from the list include calls from charities,pollsters and on behalf of politicians. Registered
consumers also can give written permission to get calls
from certain companies.

A company also may call someone on the no-call list if that
person has bought, leased or rented from the company within
the past 18 months. Telemarketers also may call people if
they have inquired about or applied for something from the
company during the past three months.

But consumers can avoid those calls by asking to be put on
an individual company's do-not-call list.

Congress authorized the FTC to collect up to $18.1 million
from telemarketers to pay the program's expenses in the
first year.
(red color and emphasis in bold added)