Well, Bill, you're right in the historical sense, but I can't help thinking that if black faces or figures on advertising is un-PC, then you're cutting a huge swathe through the marketing potential in many countries where a large percentage of the population, the US included, are not WASP. I think it's how it's portrayed that matters, surely? Having Paul Newman's face grinning at me from a jar of dressing shouldn't be any "better" (or more PC) than having, say, Lenny Henry's face doing the same thing.