We call'em kleenex but I never buy the brand name. They're too soft and disintegrate under precisely the sort of stress they are designed to be used for. It's one of those occasions where I prefer the no-name brand. (Store brand is the equivalent USn term, I think.) They're scratchier but don't "melt" as easily.

And I also say dish soap, Zed, but that's probably not surprising, given our common country of origin.