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#140357 03/01/05 01:37 AM
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The Superintendent of Schools in Scottsdale, Arizona, has retitled a number of the positions filled by his employees. For example, the receptionist is now entitled "Director of First Impressions." Really.

http://www.azcentral.com/arizonarepublic/news/articles/0223strangenames23.html



#140358 03/01/05 01:56 AM
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Oh, get what the Super says: This is to make a statement about what we value in the district. !
So, they value obfuscation and verbosity, apparently...see "executive director for elementary schools and excelling teaching and learning," .


#140359 03/01/05 02:03 AM
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Well, clearly the verbosity's open to ridicule. But is the underlying intention?

I know for a fact that the single most consistent customer service failing I have to address with clients is the failure of managers to appreciate that the front line staff - those often poorly paid and unrecognised stalwarts - ARE the company to most customers! Their abilities (and shortcomings) tend to define the whole experience for many customers. Worth trying to focus some more attention on the public-facing elements of those jobs? ~ I'd say a thousand times yes.


#140360 03/01/05 08:19 AM
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And just when did excel become a transitive verb????

It's crap like this that leads to a rise in home schooling. As far as I am concerned the person who came up with this needs to get a life and a new job.



TEd
#140361 03/01/05 06:18 PM
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"It sounds so important. Everyone wants to be important."

There you have it in a nutshell. Literally.



#140362 03/01/05 07:39 PM
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Today, at the grocer's, I noticed that one of the checkers was wearing a new, larger name tag. Under her Christian name, there appeared a new job title: "FRONT END COORDINATOR". Knowing her rather well, I innocently inquired, "Does your back end remain uncoordinated?"



#140363 03/01/05 11:46 PM
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!!
Innocently my (uncoordinated) foot.


#140364 03/02/05 12:14 AM
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Feigning innocence is one of my most studied accomplishments!


#140365 03/02/05 12:21 AM
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"It sounds so important. Everyone wants to be important."

There you have it in a nutshell. Literally.

But it's a fake importance and only fools the person who values the title. Everybody else knows she's a receptionist.

Those who treat everybody with respect, will treat her with respect whether she has a trumped-up title or not. Those who look down on receptionists, thinking they are of no importance, will only laugh inwardly at this person's pride in her title.

These types of titles also serve to confuse people.

We have a supplier who's sales people are now called sales ambassadors. They get laughed at a lot.

And now, loads of retailers are calling their floor staff "associates" which is a misnomer since they are not associates, but employees since they have absolutely no real status as associates.



#140366 03/02/05 05:05 AM
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What Bel says is true. But I still get in a lot of trouble when I refer to a stewardess as a stewardess rather than a "flight attendant."



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