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#1150 - 04/06/00 06:18 PM help again on translation
michelab Offline

Registered: 04/05/00
Posts: 4
Hallo it’s Michela again from Italy, the one translating the marketing book. First of all, I’d like to thank the people who helped me with the Rodney Dangerfield quotation.
I have other queries:
-what is a ‘thought leader’? I understand what it means literally but nothing else!
-in Italian there is only one word for president and chairman: can anyone explain the difference?
-…”industry best-practices information.” ???????????
- ‘run-rate’ ???????
- addressable: this word is not present in the European English-Italian (and viceversa) dictionaries I have, what does it mean?
- ‘print fulfillment’: no idea of what it is, it should be an additional service companies provide.
- A whole sentence now: “Playgrounds are like the proverbial camels, known in the old joke as ‘horses designed by committee.’ “ I suppose this joke (??) does not exist in Italian…
- Who or what are Kiwinians and Elks?
Thanx a lot


#1151 - 04/07/00 05:05 AM Re: help again on translation
jmh Offline

Registered: 03/22/00
Posts: 1981
I think you might be best looking for some kind of dictionary of marketing terms - I would think that such a book exists. Jargon is used so much in marketing and it is very fast moving.

-in Italian there is only one word for president and chairman: can anyone explain the difference?
I think it is just a regional variation. In the UK a company's board would be lead by its chairman. In the USA I think president is used more often (maybe because it has more status, it also has the benefit of not being gender specific). I'm willing to be corrected on this.

-…”industry best-practices information.”
This is just jargon for finding put what is the norm in a given field/what works best.

- addressable
Perhaps it means the kind of leaflet or piece which leaves a space for the address so it can be sent out easily - you will probably have to look at context.

- ‘print fulfillment’
Just jargon for the whole process of producing print (posters, leaflets, direct mail letters) and, more importantly making sure they are distributed (direct mail, leaflet distribution)

- A whole sentence now: “Playgrounds are like the proverbial camels, known in the old joke as ‘horses designed by committee.’
Perhaps because the Italian government (as an example of a committee) rarely lasts long enough to design a camel (joke??). The image is of a committee setting out to design a horse. Because committees are better at incorporating everyone's ideas than cutting out ideas the final product is a camel rather than a horse. You'd have to look at the context to work out why this applies to a playground, perhaps there are lots if separate things to do but it doesn't work together as a whole.

Hope this is useful.

#1152 - 04/07/00 08:17 AM Re: help again on translation
shanks Offline
old hand

Registered: 03/16/00
Posts: 1004
Loc: London, UK
Just to see if I can complement JMH's response.

'Run-rate' (and I'm presuming the context is not the game of cricket), will probably refer to the rate at which a process runs, or takes place. If printing, for instance, the 'run-rate' may be 20,000 copies per hour.

'Best practice' is, as JMH said, about norms, but implies that there is some way of gathering information on the various 'most efficient' practices of the various organisations in an industry and coming up with a norm for which practice is best in which situation of circumstance.

I could be a great deal more prolix (on camels, horses, committees and playgrounds) but I'll spare you...


the sunshine warrior

#1153 - 04/07/00 11:21 AM Re: help again on translation
Simonj Offline

Registered: 04/03/00
Posts: 1
Loc: CA, usa
A president presides over meetings and decisions of a board (or country); a chairman (chairwoman, chairperson) usually assumes command of a smaller committee. In the case of Chairman Mao, he took full command of the party and thereby the lesser-powered president of the country's governing body.


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