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#146088 08/06/05 04:05 PM
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A chum of mine in the Mother Country informed me that his son, who is in the British Army, is moving from one unit of that (The Queen's Own Royal Donkey Drivers or some such) to another unit of it (The First Royal Highlands Rock Throwers or some other such). To describe the process of departing from one military unit and integrating with a new one, he said his son would be "rebadged."

I looked it up and the primary use of this terms seems to be when a vendor arranges with a manufacturer to put the vendor's brand name and label on something not made by the vendor, e.g. Wally's Widget Company contracts with the Universal Key Company to produce wind-up keys for widgets which bear the label "Wally's Widget Wind-Up Keys" but are not, in fact, manufactured by Wally. Of them, it can be said that the keys were rebadged.


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#146090 08/06/05 05:21 PM
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Isn't this what we call relabeling? For products, anyway; I suppose that, since military uniforms come with badges, a change to a different uniform really means it literally.


#146091 08/06/05 05:37 PM
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I think that, here in the Colonies, we tend to call the thing done with products "relabeling" rather than "rebadging." This strikes me as odd, especially when it is something like an automobile that is being re-identified and marketed. There are not a lot of labels on a car but there are certainly badges, kinda, sorta.


#146092 08/06/05 06:23 PM
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I believe our military units sport a uniform badge which identifies the unit to which assigned. When one moves from one unit to another he removes the old badge and replaces it with the identifier of his new unit.




#146093 08/06/05 06:59 PM
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"Badges? We ain't got no badges. We don't need no badges. I don't have to show you any stinking badges!" - Gold Hat, The Treasure of the Sierra Madre

nevertheless, here's some military badges..
http://www.militarybadges.info/pages/uk/britain.htm


#146094 08/06/05 08:21 PM
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TEd
#146095 08/06/05 08:27 PM
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How wonderful to see a post from TEd -- my favourite punster in all of Creation -- after a bit of an hiatus!


#146096 08/06/05 08:40 PM
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V: From Cockney Rhyming Slang and all other such perversions of the English language ...
R: Good Lord, deliver us.

my favourite punster in all of Creation


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