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#98568
03/13/2003 2:34 PM
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
We have a chain of sandwich shops here in the UK with a rather better image than most. Their paper napkins at the moment have this written on them (my asterisks – I don’t want to make a commercial):
“The French have a special word for it…’compote’. Whatever, we put loads of it in our ********. One thing it isn’t is jam. Jam contains more sugar, less bits and is completely the wrong texture and taste for a *******. The secret to Helen Riley’s old-fashioned compote is lots of patience and a steam jacketed vessel big enough to simmer a hippo in.”
A sandwich chain that sets out to educate – what next?
Unfortunately Mc Donald’s have just bought a 33% stake – who knows what their future holds now.
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#98569
03/13/2003 2:58 PM
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Joined: Jul 2000
Posts: 3,467
Carpal Tunnel
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Carpal Tunnel
Joined: Jul 2000
Posts: 3,467 |
Don't fash yourself about the chain's changing. McDonald's seems to leave these subsidiaries alone except to improve their quality and portio control.
They bought Boston Market here about 18 months ago, and the chain has improved a good bit, which was tough to do because they were already pretty good.
TEd
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#98570
03/13/2003 3:53 PM
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Joined: May 2000
Posts: 679
addict
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addict
Joined: May 2000
Posts: 679 |
Unfortunately Mc Donald’s have just bought a 33% stake – who knows what their future holds now.
A Mc********* ?
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#98571
03/13/2003 4:09 PM
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
A Mc********* ? 
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#98572
03/13/2003 4:12 PM
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Joined: May 2000
Posts: 679
addict
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addict
Joined: May 2000
Posts: 679 |
They bought Boston Market here about 18 months ago, and the chain has improved a good bit, which was tough to do because they were already pretty good.
All they had to do was employ that old and trusted marketing technique and relaunch it as New and improved Boston Market.
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#98573
03/13/2003 7:51 PM
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Joined: Feb 2003
Posts: 725
old hand
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old hand
Joined: Feb 2003
Posts: 725 |
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