>Would you believe there are half a dozen sites combining pornography with that word?

had I been paying more attention "below the fold" when wwh was doing this, I would have pointed out that one of the tricks that webmasters use to generate search hits is to take a word list and make all the words therein into keywords, so that any search for any of those words will generate a hit for that site.

one result of this sort of thing is hits that look like this: ...cerambycidae ceramiaceous ceramography ceratitoidea ceratocystis ceratopsidae ceratopteris ceratosaurus ceratothecal ceraunograph ceraunomancy ceraunophone...

this one happens to come from a list of 12-letter words that turns up when you search for ceraunograph. but if you go to the end of the hits generated for this word and take the link, you may indeed be surprised, and you can search in vain for your word -- because it's embedded in the HTML.

nefarious, eh? but, you never see this with most words because the search algorithms end up sticking those sites at the end of the "hit list". : )

many an obscure word ends up obviousizing this tecnique; i.e., I've seen it a lot researching potential wwftds!