Somehow I guessed this article was written by a Brit, even before I noticed the £ sign over to the side. Cute!
Self-Googling, however, makes us realise that it’s not intra-faith disputes and sexual desire that makes the world go round, but long-standing petty rivalries between C-list journalists, scientists and academics. This could be key in long-term projects such as world peace: instead of UN resolutions and birth control, perhaps all of humanity just needs to go away together for a paint-balling and team-building weekend in Cheshire. Then we could all write reports about it and put them on the Net, along with flattering pictures...
FWIW, I've googled wwftd.