#83366
10/11/2002 11:40 AM
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Joined: Oct 2002
Posts: 1
stranger
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stranger
Joined: Oct 2002
Posts: 1 |
What is the term for the perforated, tear-out cards which are found in magazines? These cards are usually for advertisement or subscription information and this word has been eluding me for too long. I am a first-time user of this board and hope I've posted my question correctly. Thanks!
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#83367
10/11/2002 12:43 PM
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Joined: Jan 2001
Posts: 13,858
Carpal Tunnel
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Carpal Tunnel
Joined: Jan 2001
Posts: 13,858 |
Deear Carpe Diem: Glad to have you participate, and don't worry too much about
etiquette there of. I regret only that I have never heard a name for those cards
of which you speak. They annoy me, particularly when instead of being perforated
to tear out easily, they are stapled along with the pages of the magazine, and
have to be handled carefully so as not to break the staple that holds them.
I have no kind word for them, just profanity.
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#83368
10/11/2002 2:02 PM
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Joined: Jan 2002
Posts: 320
enthusiast
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enthusiast
Joined: Jan 2002
Posts: 320 |
A hearty welcome to you, carpedm. I'm pleased that you have seized the day to pose this question. For lack of a better term, I'd call them inserts. An irritant certainly. There are the free-floating kind that land in your lap or on the floor, as well as those stapled at the center, requiring you to rip them out from two different parts of the magazine, trying not to tear the pages. I always get rid of the critters as soon as a magazine arrives, a process I call deboning.
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#83369
10/11/2002 2:09 PM
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Joined: Sep 2001
Posts: 6,296
Carpal Tunnel
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Carpal Tunnel
Joined: Sep 2001
Posts: 6,296 |
Welcome, carp.
Talking about carping over something! I don't know what they're called, but I call 'em annoying.
WW
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#83370
10/11/2002 2:20 PM
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
Agreed that inserts is the only term I've heard. The New Scientist gets you both ways. It has one stapled in and a loose one. Interesting thing is not only do they vary in their subscription offer from week to week (sometimes), but now and again the offers differ in the same magazine. I suspect them of collecting data based on the number of respondants to each offer in order to formulate a theory on the suggestibility of their readers. No doubt the editor will read a paper on it at some point.
Tell you what tho', I think there should be a word. Its in the nature of a hook isn't it, perhaps it could be an adhook, or since hook stems from Old English hoc, maybe an adhoc?
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#83371
10/11/2002 2:24 PM
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
The loose ones are called blow-ins, from the method of insertion
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#83372
10/11/2002 2:29 PM
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
Blow-in is good - not heard that before. Absolutely no connection with blow-out though!
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#83373
10/11/2002 4:17 PM
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Joined: Sep 2001
Posts: 6,296
Carpal Tunnel
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Carpal Tunnel
Joined: Sep 2001
Posts: 6,296 |
A blow-in that got no hits would be a blow-out. 
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#83374
10/12/2002 4:19 AM
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Joined: Nov 2000
Posts: 1,289
veteran
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veteran
Joined: Nov 2000
Posts: 1,289 |
Pains-in-the-a**. Or, if you're on the other side of the pond, Pains-in-the-a***.
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#83375
10/12/2002 4:28 AM
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Joined: Mar 2001
Posts: 4,189
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2001
Posts: 4,189 |
Always called the dross add material in magazines and newspapers inserts.
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#83376
10/12/2002 9:46 AM
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Joined: Oct 2002
Posts: 1
stranger
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stranger
Joined: Oct 2002
Posts: 1 |
CD - I think this is a candidate for contraction. Take 'perforated' and 'insert', concertina them, and you've got the very apt 'perfert'.
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#83377
10/12/2002 3:40 PM
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Joined: Mar 2000
Posts: 6,511
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2000
Posts: 6,511 |
I like it, I like it!  Welcome, Drudge. I know you'll be a great addition to this board.
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#83378
10/12/2002 4:59 PM
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Joined: Jan 2001
Posts: 1,773
Pooh-Bah
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Pooh-Bah
Joined: Jan 2001
Posts: 1,773 |
As was already noted, the loose cards are blow-in cards. The attached cards are bind-in cards. Bind-in/Blow-in cards/envelopes
Subscription devices, usually standard size postcards, which are either inserted or bound into a magazine. The card/envelope should have a business reply mechanism and should allow individuals to charge-or be billed for-the subscription. Magazines that do not have the capacity to invoice should select envelopes which allow for the easy return of personal checks. Bind-ins/blow-ins are used predominantly to convert single-copy buyers into subscribers.
From http://www.clmp.org/resources/glossary.html#bind
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#83379
10/13/2002 3:06 PM
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Joined: Mar 2001
Posts: 508
addict
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addict
Joined: Mar 2001
Posts: 508 |
Bind-ins/blow-ins are used predominantly to convert single-copy buyers into subscribers.
Then why can't they just leave them out of subscription copies! "Bon Appetit" is a prime offender - must have 6 or 8 of the annoyances in every issue. 
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#83380
10/13/2002 4:43 PM
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Joined: Dec 2000
Posts: 2,661
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 2,661 |
I'm with Dr.Bill(wwh) on this one. To be nice (blech) let's just call them "waste material". The ones that fall out when you read through the magazine are called "fall outs" (I believe). Either way, stapled in or dropping out, the annoyance they have created has clearly had an adverse effect on the members of this board, so if anyone reading this has any*thing to say/do about it, PLESE MAKE THEM STOP PUTTING THEM THERE!!!
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#83381
10/13/2002 4:50 PM
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Joined: Oct 2000
Posts: 5,400
Carpal Tunnel
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Carpal Tunnel
Joined: Oct 2000
Posts: 5,400 |
i think they also include them in subscription copies, because many subscription copies go to places like libraries, or doctors offices, or other places that are not individuals homes, and they want readers in these place to subscribe too.
blow ins are the worst, since they just fall out.
i suppose they do it, because a significant percentage lead to new subscriptions.
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#83382
10/13/2002 5:27 PM
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Joined: Dec 2000
Posts: 2,661
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 2,661 |
PLESE MAKE THEM STOP PUTTING THEM THERE!!!I thought, maybe, you couldn't hear me...  Mrs. Godot was right Helen, you need a vacation!
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#83383
10/13/2002 7:29 PM
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
why can't they just leave them out of subscription copies
They'd have to have two production runs with retooling between or separate lines for sub and non-sub issues. That would significantly increase production costs.
I find the blow-ins easier to handle since there isn't the trouble in removing the little bound in ends that make riffling through the magazine so difficult.
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#83384
10/13/2002 8:01 PM
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Joined: Jun 2002
Posts: 7,210
Carpal Tunnel
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Carpal Tunnel
Joined: Jun 2002
Posts: 7,210 |
the blow-ins make great bookmarks, or magazinemarks(magmarks?) as the case may be...
they're annoying, but I like them better than spam email...
formerly known as etaoin...
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#83385
10/13/2002 8:45 PM
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Joined: Nov 2000
Posts: 3,146
Carpal Tunnel
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Carpal Tunnel
Joined: Nov 2000
Posts: 3,146 |
Welcome Carpedm (is that short for Carpe Diem - need to be wary of making assumptions!) and Harmless Drudge. I thought your real name would turn out to be Johnson ...
When I was in the newspaper industry several aeons ago, all that crap was inserted by hand. We used to employ students to do the work. Now, of course, it's all mechanised and they are called blow-ins. Guess what the task of managing the machine was called?
There's a really fancy machine that does the bind-ins for magazines. I saw one working a few years ago.
The idiot also known as Capfka ...
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#83386
10/14/2002 12:13 AM
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Joined: Mar 2000
Posts: 11,613
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2000
Posts: 11,613 |
Guess what the task of managing the machine was called?
Gee, CK, would you care to give us a demonstration? <GRIN>
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#83387
10/14/2002 1:53 AM
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Joined: Sep 2001
Posts: 872
old hand
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old hand
Joined: Sep 2001
Posts: 872 |
Guess what the task of managing the machine was called? - Cap
Gee, CK, would you care to give us a demonstration? - jackieThat does it! I've had it! Jackie you, as of now, are fired as Captain of the Gutter Police.
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#83388
10/14/2002 1:57 AM
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Joined: Jun 2001
Posts: 2,636
Carpal Tunnel
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Carpal Tunnel
Joined: Jun 2001
Posts: 2,636 |
Oh, Milo, honey [batting of eyelashes-e] Can I have her job, then?
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#83389
10/14/2002 2:34 AM
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Joined: Sep 2001
Posts: 872
old hand
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old hand
Joined: Sep 2001
Posts: 872 |
Yes, Dear Consuelo, you seem right for the job. [No, no, not the job in question] But yes... yes!... you can!
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#83390
10/14/2002 10:52 AM
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Joined: Mar 2000
Posts: 11,613
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2000
Posts: 11,613 |
Dearest Milo, didn't you know? I flipped back over to being the Gutter Queen ages ago.
[No, no, not the job in question] [Guffaw]! I will not say a word...I will not say a word...I will not...
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#83391
10/14/2002 1:39 PM
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Joined: Nov 2000
Posts: 3,439
Carpal Tunnel
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Carpal Tunnel
Joined: Nov 2000
Posts: 3,439 |
The inserts are annoying enough but when they have perfume in them they drive my allergies into high gear. Yech. Blech. Grrrrrowl.Grumble, grumble, Ahhhh-chhooooooo!
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#83392
10/14/2002 2:04 PM
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Joined: Oct 2000
Posts: 1,346
veteran
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veteran
Joined: Oct 2000
Posts: 1,346 |
Take 'perforated' and 'insert', concertina them, and you've got the very apt 'perfert'..And the publishers can inserrate it where the sun don't shine.
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#83393
10/16/2002 2:12 PM
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Joined: Jan 2001
Posts: 1,156
old hand
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old hand
Joined: Jan 2001
Posts: 1,156 |
The inserts are annoying enough but when they have perfume in them they drive my allergies into high gear.
Oh, wow, if you subscribe,you should know that most big magazines offer scent-free subscriptions. You'll find the info on the page where they give all the details about editors, publisher, mailing address, phone numbers. My husband is very allergic to scents so all the magazines we subscribe to are the scent-free versions. (Makes you wonder how expensive the split run can really be, if they can make just a small percentage of the magazines scent-free.)
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#83394
10/16/2002 2:17 PM
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
Makes you wonder how expensive the split run can really be
Good point, Bean! I'll have to clean out my JDM© one of these days.
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#83395
10/16/2002 2:30 PM
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Joined: Apr 2000
Posts: 10,542
Carpal Tunnel
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Carpal Tunnel
Joined: Apr 2000
Posts: 10,542 |
>clean out my JDM..
Journal of Digital Malaise?
Jentacular Digestion of Mucous??
Joint Deposit of Manure?!
wha?
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#83396
10/16/2002 2:36 PM
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Joined: Jan 2001
Posts: 1,156
old hand
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old hand
Joined: Jan 2001
Posts: 1,156 |
Junk Drawer Memory. (I think.)
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#83397
10/16/2002 2:38 PM
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Joined: Oct 2000
Posts: 5,400
Carpal Tunnel
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Carpal Tunnel
Joined: Oct 2000
Posts: 5,400 |
Junk Drawer of the Mind i am guessing...
from the same folks who brought you SBD.Silent But Deadly.
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#83398
10/16/2002 3:05 PM
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
JDM© = Junk Drawer Memory©
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#83399
10/16/2002 3:49 PM
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Joined: Nov 2000
Posts: 3,439
Carpal Tunnel
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Carpal Tunnel
Joined: Nov 2000
Posts: 3,439 |
if you subscribe,you should know that most big magazines offer scent-free subscriptions
Thanks ol'Bean! Now if the catalogue people would ......
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