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Joined: Oct 2002
Posts: 1
stranger
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OP
stranger
Joined: Oct 2002
Posts: 1 |
What is the term for the perforated, tear-out cards which are found in magazines? These cards are usually for advertisement or subscription information and this word has been eluding me for too long. I am a first-time user of this board and hope I've posted my question correctly. Thanks!
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Joined: Jan 2001
Posts: 13,858
Carpal Tunnel
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Carpal Tunnel
Joined: Jan 2001
Posts: 13,858 |
Deear Carpe Diem: Glad to have you participate, and don't worry too much about
etiquette there of. I regret only that I have never heard a name for those cards
of which you speak. They annoy me, particularly when instead of being perforated
to tear out easily, they are stapled along with the pages of the magazine, and
have to be handled carefully so as not to break the staple that holds them.
I have no kind word for them, just profanity.
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Joined: Jan 2002
Posts: 320
enthusiast
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enthusiast
Joined: Jan 2002
Posts: 320 |
A hearty welcome to you, carpedm. I'm pleased that you have seized the day to pose this question. For lack of a better term, I'd call them inserts. An irritant certainly. There are the free-floating kind that land in your lap or on the floor, as well as those stapled at the center, requiring you to rip them out from two different parts of the magazine, trying not to tear the pages. I always get rid of the critters as soon as a magazine arrives, a process I call deboning.
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Joined: Sep 2001
Posts: 6,296
Carpal Tunnel
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Carpal Tunnel
Joined: Sep 2001
Posts: 6,296 |
Welcome, carp.
Talking about carping over something! I don't know what they're called, but I call 'em annoying.
WW
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
Agreed that inserts is the only term I've heard. The New Scientist gets you both ways. It has one stapled in and a loose one. Interesting thing is not only do they vary in their subscription offer from week to week (sometimes), but now and again the offers differ in the same magazine. I suspect them of collecting data based on the number of respondants to each offer in order to formulate a theory on the suggestibility of their readers. No doubt the editor will read a paper on it at some point.
Tell you what tho', I think there should be a word. Its in the nature of a hook isn't it, perhaps it could be an adhook, or since hook stems from Old English hoc, maybe an adhoc?
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
Joined: Dec 2000
Posts: 13,803 |
The loose ones are called blow-ins, from the method of insertion
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Joined: Mar 2002
Posts: 1,692
Pooh-Bah
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Pooh-Bah
Joined: Mar 2002
Posts: 1,692 |
Blow-in is good - not heard that before. Absolutely no connection with blow-out though!
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Joined: Sep 2001
Posts: 6,296
Carpal Tunnel
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Carpal Tunnel
Joined: Sep 2001
Posts: 6,296 |
A blow-in that got no hits would be a blow-out. 
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Joined: Nov 2000
Posts: 1,289
veteran
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veteran
Joined: Nov 2000
Posts: 1,289 |
Pains-in-the-a**. Or, if you're on the other side of the pond, Pains-in-the-a***.
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Joined: Mar 2001
Posts: 4,189
Carpal Tunnel
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Carpal Tunnel
Joined: Mar 2001
Posts: 4,189 |
Always called the dross add material in magazines and newspapers inserts.
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