>The trucks bear the name Asplundh, which is a company which does tree trimming and removal. Have never seen that anywhere else and no idea what nationality or language it may be.

It looks vaguely Swedish/generic Scandinavian to me. In silviculture country where I grew up, a Husky is a Swedish-made chainsaw, not a dog. That's what makes think perhaps Asplundh is another Swedish name.