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a sort of inflation of adjectives That's a beautiful way of putting it, Alex. So true. Open challenge: can anyone produce a pithy little word (and no taking the pith) that has the above definition? three sizes of soft drink: large, extra-large and super-sizeHaven't seen that yet, but there's definitely no such thing as a "Small" Coke. It would be Regular. No doubt that term will at some stage be considered too nondescript and colourless. 
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addict
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addict
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Open challenge: can anyone produce a pithy little word (and no taking the pith) that has the above definition?
Composition Less is more.
Edit: wrong definition.
a sort of inflation of adjectives
Marketing
Would Hyperbole also be acceptable?
Edit again:
Hyperbollocks
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Carpal Tunnel
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Carpal Tunnel
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Shona, I had to put this! I looked in my thesaurus under 'exaggeration', and found: fish story!
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Pooh-Bah
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Pooh-Bah
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Jackie, are you trying to tell us that he's really only a fishonascooter?
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Carpal Tunnel
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Carpal Tunnel
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Rhuby, I think I'll let him answer that one! 
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>a sort of inflation of adjectives?
Hyperbollocks sooooooooooooo good!
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'exaggeration', and found: fish storyCould be a response to those lines (which I just found quote Sun Ra, whoever he is): "I'm not a part of history - his story, I'm more a part of the mystery, which is my story. What's your story?" "A fish story!" Quite appropriate here actually, Jackie, 'cos fish stories would I think relate to the size of things. Like Coke cups, I mean  . A fish onabike story would perhaps be a dramatic exaggeration that sounds wholly convincing when first heard, but on further consideration makes no sense at all. You return to the scene of the "crime" only to find that the storyteller has disappeared, your last bottle of bourbon has mysteriously emptied itself, and there's no fish-food left in the cupboards.
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he's really only a fishonascooter?Harumph  - a scooter's not much better than perambulation. fishona trike is more like it.
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Pooh-Bah
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Hmph. Probably not even really a fish. Plankton on a trike, perhaps.
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Carpal Tunnel
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Carpal Tunnel
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Less is more?
Cellonatrike
Oh, and to avoid confusion with the instrument, perhaps cellsonatrike would work better, but I like cellonatrike, take your pick of pronunciation.
Dub-Dub
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