Whitman goshes gee-whizery has a celebratory note of affirmation ringing through it..

in the context of this article, I have to disagree:
Other researchers said the work is interesting but is an engineering feat, not an advance in animal neuroscience.

Randy Gallistel, a professor of psychology and cognitive science at Rutgers University, said it's basically the same thing, with a twist, that scientists found they could do almost 50 years ago by stimulating the reward-sensing area of a rat's brain.

"Without the gee-whizery, without the remote-control and so on, that this kind of thing was possible has been obvious for decades," he said.

seems rather a put-down.



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