Thanks, that's pretty cool.
I was a little amused by the explanation for Campbell's failure (they still made money apparently, but their "sales declined").
Consumers did not reach for our brands with the same love and loyalty as before. "Why?" we asked.
and
We failed to prove our product relevance with consumers in a dynamic marketplace.
Such lovely verbiage and not a word about their products being overpriced.
I *love* Pepperidge Farms Cheasapeakes. My favorite cookie next to my own. But it usually costs $4 in my local Giant food store, or 50 cents a cookie. At half off (which is the most I'll pay for them), it's $2 (25 cents a cookie). At the BJ's, I think it's 1.79.
The only reason I would buy these cookies (delicious as they are) is to save myself the time of making my own (I can make cookies just as good but it does a few hours). At 25 to 50 cents a cookie, I think I can wait till I have time to make my own.
k
