i've only been reading the magazine for about a year ~ but the ads aren't NEARLY as overwhelming as in, say, PC magazine.

why on earth would they bug you? the hyphen always causes a nanosecond of mental pause in me, but enough to stunt the flow of the sentence. surely you wouldn't prefer na-ive?

Anna ~ would you please direct your SO to this thread? umlaut was the word i was [incorrectly, obviously] looking for... so i'd like to be both disabused and edumacated.