> I propose "CapitalMergers".

Yes, I like the drift of this - but wouldn't any such creation, however cutely made, be self-defeating if not easy on the tongue?

Working at the moment for a firm guilty of these linguistic horrors, I am very much aware it is a commercial expedient, to capture multiple senses in a TM registered word. In other words, it's an attempt to stick several meanings together typographically for trade reasons.

I would therefore like to suggest sellotype (or SelloType if you prefer).

It's suggestive of something cheap and tacky, and only just hanging together. It also lends itself to phrases like "the name's been SelloTyped" or "They are sellotyping all available options" - could even be extended to the underlying pattern of behaviour, as in "Sellotypically, they covered the whole mall in their corporate colours".

I used to work in the arts, too, and there was a parrallel but different angle there. Some acts would seek to describe themselves with sellotype labels: 'DanceTheatre' is one that comes to mind!