Almost any box office treasurer will attest that a surprising number of ticket buyers don't even understand the term "orchestra."

Ahhh, so true. I used to work in the box office at the Stratford Festival of Canada. How vividly I remember the strange questions and requests...including the one patron who asked for "orchestra seats in the balcony." Gotta choose one or 'tother, lady.

Then there were the patrons who asked for seats facing the stage.....because we sold so many seats facing the back wall, I suppose.