> "Discover that you are the guru"

All of your proposals are better than that! Besides your point about the non-p.c. usage of 'guru', it doesn't have the slightest ring to it. It's about as memorable as my last toilet flush:-/
You could go for something that rhymes and is snappy...

-C.C.E., the place for me.
-Searching for a place for further study?
It has to be, C.C.E.

.. or go for a more reserved approach..

-C.C.E. Continuing your education, furthering yourself.

Kind of pompous I guess, but you get my drift. Wordplay can certainly help to make a motto or trade name be remembered, but there are very poor examples thereof too. I can't think of any now (obviously). Many Internet companies are culprits. Anyway, good luck in ousting the actual choice, FBabe.