And it often gets referred to as 'town'.

This is true of St. John's (relative to the rest of Newfoundland), as well. If you live in St. John's, you're a "townie". I'm led to believe that's straight from British English (it might be archaic now). Otherwise you're from "around the bay" or a "bayman". (Also from the Brits, apparently) But we've been down this path before. right, Faldage?