Is it possible to identify that study more precisely? I'm skeptical, but I can be swayed by evidence/
Alas, while I remember seeing the item on tv, I don't remember the details. You can be a skeptic, but it could just be the prayercebo effect.
If you happen to read one of the monographs that list prescribing and side-effect information for drugs you will note that most have something like: Side-effects reported in at least 5% percent of study participants where the incidence was at least double that of the control (placebo) group.
It is astounding the number of side-effects associated with placebos. There should be a warning label.
On the other hand, the number of things cured by placebos could lead to a tremendous opportunity. Just imagine: regular stregth placebositin (patent-pending), extra-strength placebositin, cold and flu placebositin, children's chewable placeobostin (how do you do that little trademanrk symbol?), placebositin #3 which of course is only available by presciption.
Darn. I just realised the fatal flaw in my marketing campaign. In order to get Health Canada approval I would have to do double-blind studies, but what could I use for the placebo's placebo? Tylenol?
