In England it would be quee-uh but I think that in the North East (Newcastle) it would sound more like quee-ah with a short "a" and the emphasis on the second syllable.

Here's (hee-uh's; earz; hurrz) the rub - there is as much variation in different geographical and social domains within the UK as there is in all the other world versions of English put together! If you are talking about RP, I largely agree with Faldage and Jo.