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Previous Thread Next Thread Print Thread Badge engineered #48982 11/28/2001 5:27 PM Joined: Mar 2000 Posts: 11,613 Louisville, Kentucky Jackie Carpal Tunnel Jackie Carpal Tunnel Joined: Mar 2000 Posts: 11,613 Louisville, Kentucky RhubarbCommando said, Occasionally, MG have brought out a model that wasn't "badge engineered" (i.e., a standard chassis with a sexier body - and probably a higher tuned engine) How did this label come to apply to the process of using a different car body? Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Badge engineered #48983 11/28/2001 7:46 PM Anonymous Unregistered Anonymous Unregistered i didn't read RC's post, so i'm unsure of the context, but it appears that he used the term differently than i've heard it. "badge engineering" is usually a pejorative description of "new models" that are really nothing more than the old model (or even a competitor's product) that's dressed up with "badges" (ie trim, placards, etc) to appear new and different. it really suggests a complete *lack of engineering, so i can't imagine how it could describe "a standard chassis with a sexier body" Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Moderated by  Jackie  Hop To General Topics ------  Information and announcements  Q&A about words  Wordplay and fun  Words and languages in schools  Miscellany  Weekly Themes  Looking for (writers, speakers,... (Old) Weekly themes. (have been... ------  Words from medicine  Beheading words  Meta-words  Words from classical mythology  Animal Safari  Words with unusual etymologies  Eponyms or words derived from p...  Loanwords from German  English as a global language Print Thread Switch to Threaded Mode Show Likes Link Copied to Clipboard View Profile Private Message Follow User Forum Posts Like Summary

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