“Comfort the afflicted, afflict the comfortable!”

So read the sign that hung in Carl Ally's office. Ally, a brash, heavy-hitting advertising man lived by those words. Through 27 years, his agency, Carl Ally Inc., later named Ally & Gargano, transformed corporate underdogs Federal Express and MCI, as well as foreign firms like Volvo, Saab and Scandinavian Airline Systems into American household names....

http://www.ciadvertising.org/studies/student/99_spring/theory/huey/CarlAlly/index.htm