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Previous Thread Next Thread Print Thread Meaning of a phrase #43028 09/24/01 06:07 PM Joined: Sep 2001 Posts: 2 Nova Scotia, Canada J jemmolm OP stranger OP jemmolm stranger J Joined: Sep 2001 Posts: 2 Nova Scotia, Canada I'm new at this! I've discovered the site "by accident" (if there is such a thing!) and find it quite interesting. I've been searching for the meaning of the phrase "Lost Leader" or "Lost Leadership". I believe it means when initiating a new venture or concept, someone takes the initiative to try it, no matter what the cost or how much can be lost. I'd like some other opinions or verifications thereof. Thanks Jeff Morris General Manager ICON:S Information Control Over Networks: Spatial Jeff Morris General Manager ICON:S Information Control Over Networks: Spatial Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Meaning of a phrase #43029 09/24/01 06:34 PM Joined: Jan 2001 Posts: 13,858 W wwh Carpal Tunnel wwh Carpal Tunnel W Joined: Jan 2001 Posts: 13,858 Dear Jeff: I never had any management experience, and am not familiar with the literature about it. But here is a URL that deals with some aspects of your inquiry, I think: http://www.clemmer.net/excerpts/leadership_lost.shtml Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Meaning of a phrase #43030 09/24/01 06:40 PM Joined: Apr 2000 Posts: 10,542 this too shall pass tsuwm Carpal Tunnel tsuwm Carpal Tunnel Joined: Apr 2000 Posts: 10,542 this too shall pass in mechandising, a "loss leader" is something that is sold at an invitingly low price (perhaps at a loss) in order to attract customers for the purchase of other, more profitable merchandise. I can't tell if this is related to your question. Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Meaning of a phrase #43031 09/25/01 01:26 PM Joined: Sep 2001 Posts: 2 Nova Scotia, Canada J jemmolm OP stranger OP jemmolm stranger J Joined: Sep 2001 Posts: 2 Nova Scotia, Canada Thanks, "loss Leader" was the term I was trying to come up with and it fits what I want to describe. Jeff Morris General Manager ICON:S Information Control Over Networks: Spatial Jeff Morris General Manager ICON:S Information Control Over Networks: Spatial Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Meaning of a phrase #43032 09/25/01 09:54 PM Joined: Sep 2000 Posts: 2,891 B belMarduk Carpal Tunnel belMarduk Carpal Tunnel B Joined: Sep 2000 Posts: 2,891 Allo Jeff, tsuwm is right. A loss leader is an item that is sold at or below cost. They are usually high turnover items (things that people buy nearly every week like bathroom tissue, facial tissue or paper napkins). For example, here in Québec, Canada, store brand facial tissue will often go on the front page of a circular at 39 cents for a box of 150 two-ply tissues. The retailer pays 59 cents for that same box, so for every box he sells he loses 20 cents. There is usually a maximum allowable purchase on loss leader items. This may sound crazy if you look at only the facial tissue sales BUT what the retailer is betting on is that the client that comes in to his store to buy facial tissue will also buy many other items and therefore a loss of 20 cents on one item is not that big a deal if the customer spends much more money on the other items. On average, a drug chain will make 25% to 35% on most of his products (less on things like Aspirin and Tylenol). If he sells on bottle of cough syrup at 10.97$ he makes an average of 3.80$ And believe it or not, these sales attract a tremendous amount of clients. It is amazing how far out of their way people will go for that 20 cents. (so, I guess it's pretty clear to one-and-all now that I sell to the retail trade. Was this too much info.) 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