Apparently Fay Weldon has written a book length plug for Bulgari.

http://www.nytimes.com/2001/09/03/business/media/03BOOK.html?searchpv=day01

Two questions:

Do other board members have any opinions on the desirability or otherwise of this becoming a general trend?

And more fun: what products would lead themselves to this approach in what genres?

Bingley

Bingley