Around the turn of the century newspapers had vast political power because they could publish flamboyant, unobjective stories. The most famous culprits of this were Joseph Pulitzer and William Randolf Hearst. One of the features of Pulitzer's New York World newspaper was a political cartoon called "The Yellow Kid" by R.F. Outcault. The term "yellow journalism" mainly refers to the content of the newspaper itself and not the cartoon, but that is where the name came from.