Forgive me but this reminds me of an ad long ago, showing an exhausted looking Indian buck in a hammock, with a Indian girl with a mocking expression leaving him, and the caption "One buck well spent on a Spring Maid sheet." The owner of the company was a WWI ace, whose name I think was Elliot Spring.
That's the kind of hammockery I wish I were still capable of.

Here's an URL about it.http://www.snopes2.com/business/market/springmd.htm