B.U.M. isn't as sillly to me as is Jordache. The first time I was a woman with a tight pair of trousers proclaiming, "Jordache" across her bum, I thought to myself, "If they weren't so tight, her jord wouldn't ache," Now, just what is a jord? Oh, all this is giving me a headache, or a concentration cramp, or something...

The whole idea that we are so gullible that we allow mass marketing types to SELL US their advertisements sickens me!

"Lord, what fools these mortals be..." Puck