Oh my goodness! I just went to their website. Honestly, the first thing I think of when I see the word bum - no article, pronoun, or anything else - is the anatomical version. I get a fairly vivid mental image. I can't seem to prevent it. And I know my mother is of the same opinion because we discussed this once.

Jackie, thanks for the link...and think about these menus, right from their website...BUM happenings, The BUM Game, All about BUM, Where you can buy BUM, BUM Charities... Also in their story: "People all over the world were becoming BUM lovers." The gigglement could be endless!