Perusing the August "Smithsonian" magazine article on Comdex -- the huge annual computer gathering in Las Vegas --
came across quote from Ralph Lauren's son, David, talking about a feature on their website which offers help to the fashion-challenged ... David is quoted thus "...With our 'Ask Ralph' feature we've gone way beyond the flat screen to create what I call 'merchantainment' ... "

In the next graph the writer refers to the 200,000+ folks who are at the Comdex convention as "the digerati.

Merchantainment I do not think will catch on outside of corporate memos ...

But "The Digerati" ... now there's a word for a new millenium!