In reply to:

Simple stupidity or advertising ploy?



In brief, yes.

What's a better question is, Why would anyone want to get more of that fat- and calorie-laden stuff? [This is the righteous ranting of a reformed sinner who probably could blame a heart attack on fast-food burgers and fries.] Reminds me of the well-known story of the lady at a bridge party who, in conversation about a certain local eatery, said, "Their food is absolute poison. And the portions are so small, too!"