Brick and mortar architects design buildings; in IT design is what software programmers do at a program level. In the brick and mortar milieu (Parm my French, E) we have city planners who plan. This verb is not seen as appropriate to the world of IT and isn't even all that much like what systems programmers do anyway. They could have invented some whole nother verb and what would y'all have done in the pule and micturate department about that? Would it help if it were pronounced with the emphasis on the second syllable in the manner of other noun/verb pairs? We could submit this proposal to the Acadamye of the Puriteye Propere of the Langage Inglisc if you'd like.