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enthusiast
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enthusiast
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"adverTIZEment" just sounds wrong to these Midwestern ears! Is it really preferred elsewhere in the US? -- asks Nancy from Detroit
"AdverTIZEment" is preferred all the way over in Lansing.
Let me extend it a bit further... "adverTIZEment" is the preferred pronunciation in PA as well.
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addict
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addict
Joined: Jan 2001
Posts: 428 |
I know this may sound strange, but I wouldn't say "advertisement" at all. I would say "ad" or "commercial" (if on TV) or "poster" or "billboard". I guess if I was reading it I would say ad-VERT-iz-ment, and would assume it was Britspeak, but I may be over-thinking it.
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Carpal Tunnel
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Carpal Tunnel
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And in New England.
But why do we say adverTIZEment and then ADvertise?
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Joined: Jul 2000
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old hand
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old hand
Joined: Jul 2000
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But why do we say adverTIZEment and then ADvertise?
Note that in adverTIZEment, AD is a secondary accent.
Also, just thought I'd point out that the AHD prefers advertiSement.
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Joined: Apr 2000
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Carpal Tunnel
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Carpal Tunnel
Joined: Apr 2000
Posts: 3,065 |
In reply to:
But why do we say adverTIZEment and then ADvertise?
At least the British pronunciation is consistent here. AdVERTisement and ADvertise are both stressed on the antepenultimate syllable, which I am told is the preferred position for the stress on longer words, except when it isn't, of course.
Bingley
Bingley
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enthusiast
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enthusiast
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Huh. I've always understood the American pronunciation to be primarily AD and secondarily TIZE: AD-vr-tize-mnt.
My British pronunciation is 'd-VERT-is-mnt with an S.
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Joined: Nov 2000
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Carpal Tunnel
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Carpal Tunnel
Joined: Nov 2000
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My British pronunciation is 'd-VERT-is-mnt with an S.
Similarly in Zild.
The idiot also known as Capfka ...
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old hand
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OP
old hand
Joined: Jan 2001
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I know this may sound strange, but I wouldn't say "advertisement" at all. I would say "ad" or "commercial" (if on TV) or "poster" or "billboard". I guess if I was reading it I would say ad-VERT-iz-ment, and would assume it was Britspeak, but I may be over-thinking it.
Okay, granted, I almost never SAY "advertisement" in everyday speech because I tend to say "ad", but when speaking more formally or writing, I use the long version, with the non-British pronounciation, however you choose to write that out. (AD-ver-TIZE-ment?)
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Carpal Tunnel
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Carpal Tunnel
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preferred all the way over in LansingShouldn’t that be Lanzing? 
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Pooh-Bah
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Pooh-Bah
Joined: Jan 2001
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Lanzing?
No. It is pronounced with an ess sound. Is the zee used elsewhere (New York?)? [or-maybe-this-is-a-joke-and-I-shouldn't-post-until-I've-had-coffee emoticon]
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