The whole windbag discussion on isisitude reminded me of some great lines from the movie Barcelona, in which one character (A - a bit of a self-serving ass) is complaining to another (B - his nice cousin) about how people talk about books, and says (paraphrased freely, but with the intent intact):

A: Why do people always talk about the subtext? It's always subtext this and subtext that! They never talk about the words on the page! Do they even have a word for that?

B: It's called the text.

The isisists might merit similar puncturing.