BRANDISH

PRONUNCIATION: (BRAN-dish)

MEANING: verb tr.: To hold or wave something (especially a weapon), in a threatening or triumphant manner.
noun: The act of waving or displaying something in an ostentatious or boastful manner.

ETYMOLOGY: From Anglo-French brandir (to flourish or wave), from brant/brand (sword). Earliest documented use: verb: 1350, noun: 1601.
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BRANDISM - why people prefer Apple

SLANDISH - falsely defamatory, in print

BRANFISH - a piscatorial laxative