Originally Posted By: Zed
But it should definitely be the singular "life". Unless it is a cooking contest for cats.
You hit the nail on the head. My head in this case. I looked up the slogan and it is written without S. My bad.(see Edit) But I'll listen again tonight. Does he or not add the S in his announcement.

As for the pronoun matter, thanks for the instructive links. I think we have the same problem, but we can take an escape route formula:
Wie wint, diens leven zal veranderen.( wie and diens are both neutral singulars)
Maybe the program makers chose this, because it works as a catchy slogan.I can't find a good English escape construction anyway.