the LEGO® Stance:

Using the LEGO brand name

Please help us to protect our brand name:
• The LEGO brand name should always be written in capital letters
• LEGO must never be used as a generic term or in the plural or as a possessive pronoun, e.g. “LEGO’s”.
• When the LEGO brand name is used as part of a noun, it must never appear on its own. It should always be accompanied by a noun. For example, LEGO set, LEGO products, LEGO Group, LEGO play materials, LEGO bricks, LEGO universe, etc.
• The first time the LEGO brand name appears it must be accompanied by the Registered symbol ®.
Thank you for helping us!
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for me, then, saying "let's play (with our) LEGO" is as equally proscribed as saying "let's play (with our) Legos". according to the LEGO Lawyers.

-joe (lex estn't lux) friday

edit: can you find the inconsistencies in the LEGO legal statement? (there seem to be at least two)

Last edited by tsuwm; 04/16/08 06:40 PM.