I met a woman who, upon taking delivery of her new car at the dealership, asked how much she was going to be paid for advertising. The dealer had no clue what she was talking about. She was insistent - if her car was going to carry the logo of the dealership on it, she wanted reimbursement.

I think they finally painted it over.

Quote:
The wearer is paying the company to promote its name, rather than vice versa. For the privilege of being a walking billboard, the purchaser may have paid many times the normal price of that product.