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McDonald's is fighting definitions all the way to the OED:
http://www.suntimes.com/business/305589,CST-FIN-mcjobs21.articleprint
JFTR, McJob doesn't seem to appear in the 11th ed. of M-W Collegiate, but can be found in their unabridged:
a low-paying job that requires little skill and provides little opportunity for advancement
and it doesn't fare much better in AHD4:
Slang A job, usually in the retail or service sector, that is low paying, often temporary, and offers minimal or no benefits or opportunity for promotion.
-joe (McRet.) friday
McDonald's can't have the dictionaries changed. Dictionaries are there to report on meanings, no voice opinions on them. If a term is considered negative or demeaning, then that is what they must report.
They're not there to cow-tow to big business.
They're not there to cow-tow to big business.
Yet, the bigger the effect on "culture" that businesses have the more words that regard/relate/respond to them get recognized as *actual.
Here's some commentary posted on Language Log.
The OED definition is An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector.
Last edited by AnnaStrophic; 03/21/2007 7:13 PM.
McDonalds CAN change this definition. All they have to do is institute corporate changes so that McJob will come to mean employment in an arena where highly-skilled workers are paid what they are worth while being intrinsically valued as vital parts of a caring concerned family?
Like that's gonna happen!
TEd
Here's the NPR program On the Media's take on the story.
mcgyver: To fix or construct something using only the materials at hand, such as a paper clip a drinking straw and a mirror.
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