Originally Posted By: maclare
And which do you think plays a more important role?
words or visual elements.



Kia ora Maclare,
Advertising is a means to an end in the sense that the aim is to communicate an idea or thought that leaves an impression or creates a brand recognition. The general methods vary through the mediums. Television is primarily a visual device where the ads are geared to leave you with an image or scenario that you will see on the shelf when you go shopping, colours are especially utilised for this reason. In radio quite often mnemonics are used to maintain recognition especially in phone numbers, jingles and brand names. In Print words are used to reinforce an image or a logo and is the primary device.
Of course all the ideas are written down first, so in terms of importance I always maintain the writing is the most important aspect of any film, radio or print ad.
Sorry, I don't favour any ad over another.