When I was a product manager for a patio furniture manufacturer, we used Pantone books when talking to textile manufacturers. That way, when we described what colours to make the textile that cover the chairs and umbrellas everybody was on the same page.

The same held true when we chose the paint colours for the furniture.

Once the set was finished though, we used "marketing" colours on the product packaging that went to retail; Desert Oasis, Sunset Gold, Ocean Waves.

You need to create a "ooo, I have to have that" when creating the retail package.