January 30, 2006
All hooah, all the time

By NICK WADHAMS - Associated Press

BAGHDAD, Iraq (AP) — In the U.S. Army, which has so many acronyms, expressions and opaque phrases that it seems to deserve its own language, there is one word that is quite possibly uttered more than any other.

That word is “hooah.” Pronounced HOO-ah. Alternatively spelled hua and huah.

Attend a company command meeting and you’ll hear hooah uttered as often as a 15-year-old says “like” or “you know.” Head to the post exchange and buy a Hooah Energy Bar or Hoo-Ahhs wet wipes or HOOAH2O water.

It’s not just in Iraq. At U.S. bases around the world, hooah seems an inseparable element of Army life.

Just don’t try to define it. And definitely don’t try to figure out where it comes from.

“I believe it came from hurrah. It basically means everything from ‘yes’ and ‘yes, sir,’ to ‘that’s great,”’ said Capt. James Lowe, public affairs officer for the 506th Regimental Combat Team. “You could use it as a generalized cheer. It’s one of those multipurpose phrases — when in doubt, say hooah.”

That doesn’t even begin to cover it. ....

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