You know, I once wrote "effortly"... imagine my embarrassment when I found out there is no adverb to that word. But it does make sense theoretically right? I was surprised to find out "effort" is strictly a noun, since I expected such a popular word to be more "flexible".

As for the topic, I see it more as a nonce word than a malapropism.. but that's just me.

Father Steve, you seriously wrote a letter to them? yoicks... I'm glad you weren't my English teacher.