re: genderless pronouns

This is one of those ongoing controversies that I just don't "get" (but then I wouldn't, being a guy). Someone (somewhere) suggested that, rather than agonizing over clumsy formulations just to stay gender neutral, one should just do what comes naturally: use his own gender. Who, in her right mind, would argue with that? (An alternate approach would be to utilize the gender of your projected audience if it's not mixed.)

Oh, I suppose you would if you wanted to remain gender anonymous, but then you're stuck with clumsy formulations and, worse, the reader being distracted and saying to himself "what is the hidden agenda of this writer?"