yep, I note that, but it still seems a more obvious connection to me: freebies > loot. There's a long history of visually based humour too of the swag-bag toting thief carting off his ill-gotten gains - that's international, isn't it, all-y'all?

But you could well be right, depending on the context of the site - mebbe they meant it to indicate 'pretty window dressing' in addition to other kinds of content. Come in Bing!