In deference to those who object to links to commercial sites, I will just post the relevant sentence from a site touting for subscriptions to a Canadian magazine:

In addition to some great articles, we have silliness, some schwag, and even a really long poll.

Now, is schwag a Canadianism or is it more widely used? I gather it refers to souvenir itemries one can purchase to indicate to the world at large one's support for a particular product.

Bingley

Bingley