>>Many people seem to deplore the attempts of groups (usually governmental) which try to legislate language usage, but then if somebody (actually a lot of bodies) use language in some new way, these same people get bent out of shape.<<

The response isn't automatic. Some new usages gain easy, even avid, acceptance. The question is why it is one way or the other. I don't really understand why I don't like "grow a business/friendship," but I do find the usage stomach churning. Not so with cucumbers.