See, I like "cultivate your business" rather than "grow your business". When I see or hear the term "grow your business" it usually is attached to a specific action: "grow your business by advertising with XYZ." But one doesn't say "I'm going out to grow flowers." when, say, weeding or planting or whatever. Growing flowers is a long-term activity involving many other separate activities. So I think I could learn to live with "growing a business" in the sense of "raising children" or "growing flowers", but not when it's used as a lazy way of saying "make your business grow".

Just my opinion, of course.